Rewind to 2016 when one of our founding members stepped out of the house for the first time since having his first child. He was confident and living high on new-Dad life...until the inevitable happened. His daughter Willow (yep, that's where our infamous diaper bag name came from), had a massive, up-the-neck-and-down-the-legs blowout. In a panic, he ran to the men's bathroom and to his surprise, there were no changing stations. Thinking fast and without any other options, he stripped his crispy white tee off his back, laid it on the bathroom floor of the West Hollywood Pink Taco restaurant, and changed her poopy diaper on top of it. And yes, in case you are wondering, he had to toss the shirt afterwards. Needless to say, the 'no shirts, no service' mantra could not have been truer. After his first failed attempt at leaving the house, he came home and called up his friends who also had newborn babies, and together they decided to birth their own baby...Paperclip. Designed to create products that help you keep your sh*t together!

It all started with us taking on one of the biggest frustrations for any parent: the lack of clean, working, or any at-all public changing stations. So we created our ground-breaking, now iconic, diaper bags. We wouldn’t go out there and make more of the same. Not a chance. From its multi-patented and integrated changing station to its luxury design, Paperclip bags, the Willow and Jojo, are true game changers both moms and dads can confidently throw over their shoulders. But we didn’t stop there...